New Logo

When this journey began we were fully aware the way ahead was not well worn, our steps have been sure but not always true, we have found the need to step back, to ensure we create our right path. Names have presented a particular dilemma; what you call something is fundamental to not only how you feel about it but how it translates to others. Initially we were going to be Barry White Gallery, that is the name we registered the company in. Then it occurred to me that, Barry was not fully able to agree to that and going forward how much control would we be able to maintain over the activities of the company to ensure they remained relevant to and honoured Barry’s name. I decided we did not have the authority to use another persons name, to present our activities under their heading seems to presumptuous. The Forgotten Gallery is the spirit of artist Barry White, he painted his works to be exhibited for public and private consumption, his work perfectly represents him as an artist but his name over the door was ill fitting. We took the decision to take a step back, to rename the gallery in a playful reference to the condition that robbed Barry of his artist awareness while paying tribute and respect to that condition affording us the opportunity to speak about memory loss in remembrance of Barry. Having settled on our name we created a logo, we no longer like the original logo and are sufficiently early in our journey to change it. We love the new logo and although our beautiful cloth bound sketch books now have the old logo we will enjoy explaining the change and look forward to the next production with our new logo. We want to have something that conveys who we are, our new logo does that.